The secret of crisis management is not good vs. bad; it’s preventing the bad from getting worse.”
– Andy Gilman of Comm Core Consulting Group
Crisis is a sudden and unexpected event that can happen to anybody whether political, economic or social.
Even small businesses are not immune to this kind of eventuality. But how to manage crisis whether it’s still in the pipeline or already in progress is what we need to know.
So hop on board and listen to the experts in PR Week and gain valuable insights on things you should do in times of crisis.
I got my 4 points here for you to think over:
1) Be strategic and make it part of your corporate ethos.
We work with our clients to deliver sustainable crisis comms; not something you pluck off the shelf when things go wrong, but rather something that is part of your own on-going corporate governance.
-Mike Hogan, Senior Consultant of Links Associates International
2) Focus on real issues and establish good communication within the organization.
Understanding the situation is critical - building up good ‘situational awareness’ - and information is the key. Quality information supports good communication
-Dominic Cockram, Managing Director of Steelhenge Consulting
3) Identify the source and handle it with diplomacy.
As a rule of thumb, if any other brands ‘could’ comment and missiles are not aimed directly at your brand, think twice before entering the fray. This wisdom was well illustrated by the very limited statements from companies leaving the Government’s controversial ‘back to work’ scheme.
-Rob Shimmin, Managing Director of Shimmin Brand Protection
4) Use proper channels to explain your position
By using the new technology and channels we can now craft and deliver our own messaging to the end audience. Companies have a golden opportunity to tell their own story at a time when preserving reputation is more important than ever.
-Christian Mahne, Director of Vetch Mahne
[Image from Smarts England]